Archive for the ‘Communications’ Category

Are Social Media Relationships Meaningful?

Wednesday, August 6th, 2008

I have been asked many times why I spend so much time cultivating my relationships on the internet.  I’m not referring to internet dating or chat rooms, but rather social media like blogging and Twitter.  Questions arise like, “How can you get to know people by reading blogs or reading mini-blogs?”  Twitter, a mini-blog where you are limited to typing 140 characters at a time, is the most confusing for those who don’t participate.  My husband is very curious as to how I can convey a worthwhile message in 140 characters.  My answer is always that I have learned to get my meaning across in an efficient way.  Many real estate professionals have not yet found the value in this type of networking.  But, I am here today to tell you that the relationships you create through social media are real and lasting. 

I woke up this morning to the news that one of ”the people that lives in my computer” has passed away.  I am overcome with grief.  In 140 characters or less we developed a friendship that I will cherish for the rest of my life.  I learned about real estate, inner strength, and life from a person who I would have never known had I not taken the jump and joined the social media movement.  I had the absolute pleasure of meeting this Twitter friend at the NAR Mid-Year Tweetup, which only added to the  bond the internet had already created.  

As I think about @Pinky379’s family and friends today, I am honored to be counted among them.  I am also honored and lucky to be a part of such an incredible social media network.  Being on Twitter will be very hard today as we remember how Pinky touched each of us with her words of wisdom and her incredible sense of humor.  But, I am also seeing a celebration of a life lost too soon and one that will be missed by so many.   

Are social media relationships meaningful?  Without a doubt.  How do I know?  Because I am seeing an outpouring of support and emotion from a group of people who, for the most part, have never met and may never meet.  But, we all believe we are better people for having followed @Pinky379. 

       

8, Count Them, 8 Reasons to Go to the VAR Conference!

Wednesday, July 16th, 2008

 

 

 

The 2008 VAR Conference is taking place September 25-28 in Baltimore, Maryland and here are 8 reasons why you should attend!

 

1.  Peer Pressure - Ummm… all the cool kidz are doing it!  This should be your #1 reason. 

 

2.  The Great Virginia Tweet-Up of 2008 - Are you a Twealtor, Twitterbug, Tweet, Twit or a combination of any of these?  Have you ever wanted to meet the people you have been talking to in a 140 characters or less?  Well, now you can! 

 

3.  Networking Opportunities - There will be plenty of opportunities to netowrk the old fashioned way, face to face.  VAR has even set up a Speed Networking Event on Saturday, September 27 at 4pm.  Don’t forget your business cards!

 

4.     EMERGE’s State Premier - Come suppport FAAR’s newest young professional initiative!  In conjunction with Richmond Rapport and VAR, EMERGE will be co-promoting the unofficial post-reception party at Roy’s Hawaiin Fusion restaurant and bar on Friday, September 26 at 7pm. 

 

5.  Meet the President! - Well, the President of VAR.  Who doesn’t want to join VAR’s 2009 President, John Powell, on a harbor cruise?  Baltimore will provide the views; VAR will provide the entertainment!

 

6.  Vacation From the Family - Need some time away?  This year’s conference hotel is lux.ur.ious!  The Baltimore Marriott Waterfront hotel features an indoor swimming pool, fitness center, and stunning Inner Harbor views.

 

7.  Education - Need to renew your license?  The VAR Conference is the perfect place to get your CE and PL credits.  This is an amazing opportunity to learn from dynamic national speakers.

 

8.  Can You Say FREE STUFF!?! - You know you can always use another post-it note pack, koozie, pizza cutter, and variety of pens!  The Expo will be open Friday and Saturday.  I highly recommend bringing a bag on wheels to tote all your freebies around!

What to Expect From the POA/COA Change…

Wednesday, June 11th, 2008

Here starts a series to help inform you of the real estate changes taking affect July 1st, 2008 as passed and approved by the Virginia General Assembly and Governor Kaine.  It will be a five part series starting with the changes made to the Property Owners Association Act (POA) and Condominium Act (COA); bill number is HB 516. 

The POA/COA Change 

One of the two corner pieces to this legislation was the creation of the Virginia Common Interest Community Board.  The Board will consist of appointees who will investigate complaints about community association manager who will now have a licensure requirement through DPOR; the only exception to licensure is if the POA/COA doesn’t contract out to management and does not pay a staff to run the association. 

The second largest change to the POA/COA is to the fee structure and delivery of the disclosure packet.  The new law will now permit sellers, or their agents, to request electronic delivery of the disclosure packet; they can also request two additional recipients to receive the electronic packet at no additional charge. 

The NEW Fee Structure 

The POA/COA is no longer allowed to charge fees beyond its declaration of covenants and restrictions or else provided by law.  The limits are not to go beyond: 

$100 for a property inspection 

$150 for two copies of the disclosure packet in hard copy, and 

$125 for two electronic copies 

$50 for an expedite fee 

$25 for an additional hard copy 

$50 for a post-closing fee 

No more than the actual cost of a commercial delivery service for hand delivery; i.e. UPS, FedEx, etc. 

Also, 

For no more than $50, an update, delivered within 10 days of a written request, may be requested if a packet or resale certificate was issued within the previous 12 months. 

Fees are not paid up front but are deferred to the time of closing 

These changes only apply to associations who have hired a management company or have a full-time staff. 

 

Come back to FAAR Forum to hear about changes to AVM’s, the Wet Settlement Act, listing and leasing agents disclosure, firm ownership, vested rights, and overcrowding enforcement.

The Down Low on Being Connected!

Sunday, May 25th, 2008
getconnected

The “Why”

Practitioners all over American are realizing that there is a ubiquities amount of information available out there for them. We all know that clients hire REALTORS® for the agent’s knowledge. It’s your value. This is a challenging time for many, and knowing how to survive and what the current tools of the trade are, has never been more important. Where can you find some of these answers? All over the internet. There is a plethora of information available for all levels of practitioner. The Social Media movement of Web 2.0, has given some very successful agents an open door to help you succeed. There are no age biases and even Digital Immigrants will find value in the information that is out there.

The “How”

How do you keep track of the information and where do you find the time? What is a BLOG and how do I read them? Common Craft has developed this great, short video to help you answer those questions, in a very simple format:

A Bonus

I am a huge fan of Twitter and learned a great deal about real estate practice and also been able to connect with bright REALTORS® from all over the “world.” Here is a brief on how this works, and once you’re done you can feel free to follow me at mattrathbun.

The Art of Communication

Wednesday, May 21st, 2008
writing

The Lost Art?

In recent weeks I have had several conversations about how REALTORS communicate with each other and their clients and customers. One such conversation actually turned sour because of the difference in opinions. First, I will admit that I am part of Gen Y. We are known for our lack of communication skills. We have now reduced the English language to a few letters thrown together (LOL). And, vowels are no longer needed, thy r waste of valuable space. Gen Y expects the general public to keep up with us and communicate in an efficient way. I love texting and love, even more, the avenues of instant communication that have become, for most of us, a way of life. But, where has the art of communication gone? Have we truly lost the ability to hold someone’s attention for a long period of time? Are we so caught up in the speed of the business world that we have forgotten to take time to give that personal touch? I think we have. I also think this is sad.

When I was little my mother would always made me write Thank You notes to people who had come to visit, or given me a present, or had helped me. I used to hate sitting down and thinking of something creative to say. Most of the time the note went like this:

Dear _________, Thank you for the ________. I will use it every time I _________. It is the perfect gift for me. Love, Sarah.

But, as I’ve gotten older I have begun to appreciate this dying artform. As mail increasingly becomes bills, catalogues, and junk mail, it is exciting to actually open the mailbox and take out a letter or a card. Does this mean more to me than getting a quick email? Well, yes, it does. A person has taken the time to pick out a card, write a note, address it, figure out how much postage is today, and put it in their mailbox. The fact that they took time out of their busy day so I could have something other than junk and bills in my mailbox is precious to me. Remember a time when we used to keep old letters in a shoebox so we could look back through them and remember the feelings we had the first time we opened it? I miss that feeling. Scrolling through my email folders just isn’t the same.

Can you hear me now?

I also remember when a phone call helped make a connection between two people. Now we have transactions where we don’t know the sound of the other REALTOR’s voice, much less what they look like. It is much easier to be snarky to each other when we can hide behind a computer. There is actually a national survery that asked Home Sellers and Buyers why they fired their agent. One of the top reasons was that the agent did not communicate with them. I don’t think that all these “fired” agents just got the paperwork signed and never contacted their client again. My conclusion is that the agent did not communicate the way their client wanted them to. In the past 3 weeks I have gotten 5 phone calls from unhappy Sellers and Buyers wanting to talk about my services and when I ask them why they are unhappy, they have all said ‘lack of communication.’ When I pressed further they have all said, ‘my agent only emails me. I never get a phone call and when I call them, I talk to their voicemail.’ Seems to me there is a huge communication problem.

Old School

So, I am going back to the basics. I am going “old school!” I am putting everyone on alert: I will be calling you for feedback, I will also be faxing you for feedback, and I will email you for feedback. You can choose how you want to get it back to me. I will also be calling, faxing, or emailing you with constructive feedback on your listings. I will send you a note when a contract has been accepted and a deal has closed. I will call you when there is a problem or just to make sure you know that the lines of communication are open. I will make every effort to meet you in person and shake your hand. And, you better believe, I am changing the way I communicate with my own clients and customers.

I want there to be a personal connection in this business. I don’t want to lose the art of communication. I don’t want to be replaced by the internet.